The Plunge brand was born back in 2020 during the Covid pandemic. Beginning their journey out of a garage in California, entrepreneurs Michael Garrett and Ryan Duey, set out to revolutionise the wellness industry with their high-tech range of cold plunge products.

We were approached by Plunge at a time when they were ready to start scaling the business. They needed a website experience that really spoke to their target audience and displayed their aspirational products in the best possible way. Mike and Ryan where also highly focused giving customers a seamless end-to-end experience.